by Franklin Wordsmith | May 20, 2013 | Leadership
Most communication can benefit from more thought and fewer words. We’ve all been subjected to them. The memos that go on forever. The 200-page self-help book that was really only one good magazine article. The presentation that takes 10 minutes to get to the...
by Franklin Wordsmith | Apr 16, 2013 | Persuasion
Keep a strong connection between your message and your audience. Envision an editor who has gotten yet another article pitch letter from someone who hasn’t read her magazine, standing with her hands on her hips and saying, “Frankly, honey — who...
by Franklin Wordsmith | Mar 10, 2013 | Neuroscience
How many times have you thought, “If that client would just do what I tell him to, everything would be great!” Or “that employee.” Or “that business partner.” Or — let’s face it — “that family member.”...
by Franklin Wordsmith | Jan 14, 2013 | Persuasion
People look for reasons not to read your writing. When they see typos, grammatical errors and misspellings, they think you are sloppy, stupid or self-involved. Then they send the communication to the actual or virtual wastebasket — and the opportunity is lost....
by Franklin Wordsmith | Dec 18, 2012 | Persuasion
My First Rule of Communication: the Hydrant Theory All communications are like a hydrant and reviewers are like dogs — they have to whiz on it a bit to show you they’ve walked there. My first encounter with this theory came from starting the PR Department...
