by Franklin Wordsmith | Apr 10, 2024 | Persuasion, Video
I admit to having feet of clay. My original purpose for this video was to excoriate the awful service and terrible treatment my dog and I received at a pet ER center — and get your empathy and outrage. After a week, I was able to see the chance to create...
by Franklin Wordsmith | Dec 13, 2023 | Leadership, Persuasion, Video
Tis the season — to get laid off. Most organizations do this in December and January (happy holidays!). I get it. When a company doesn’t make enough to turn a profit, and when a not-for-profit can’t meet its expenses, then things have to change. But...
by Franklin Wordsmith | Mar 22, 2023 | Persuasion, Uncategorized
The first article in this series showed how to get a clear picture of the person you’re negotiating with. Once you have that, do this. You have a lot on your mind when you’re negotiating. The last thing you want is to add something to your to-do list. But...
by Franklin Wordsmith | Mar 14, 2023 | Persuasion
Last week, I posted a poll on LinkedIn asking “What negotiation do YOU wish you could handle better?” The most votes went to “salary/promotion.” I promised to share some tips on this. You’ll find that below. Here’s the reason I...
by Franklin Wordsmith | Dec 6, 2022 | Leadership, Persuasion
Why They Don’t Work and What to Do Instead One of the most powerful words in any language is “imagine.” When you imagine something, two areas light up in the default mode network of your brain, which is activated when you’re not being asked to...
by Franklin Wordsmith | Mar 29, 2022 | Persuasion, Video
Take Five Minutes Before a Communication to Increase Your Success I think we’ve turned “persuasion” into a dirty word. We associate it with that mythical used car salesman. The person who tries to pressure you into doing what he/she/they want. By...
