by Lynne Franklin Wordsmith | May 25, 2021 | Persuasion, Video
Avoid the 3 Common Mistakes Leaders Make that Encourage Readers to Hit “Delete” You can find lots of information on how to write better email subject lines and the embarrassing mistakes we can make (everyone has hit “reply all” it least once to...
by Lynne Franklin Wordsmith | Nov 10, 2020 | Persuasion
Fewer Talking Points and More Attention Whether or not your political candidates were successful last week, most of us are at least relieved that the U.S. elections are over! We have been “talking point”ed to death! Politicians (and business leaders) often tell us...
by Lynne Franklin Wordsmith | Oct 7, 2020 | Persuasion
What to Do When You Can’t Be in “Touch” At the beginning of the year, I read that the Me Too Movement was causing some companies to ban handshakes. Knowing the neuroscience behind the ritual, I thought this was idiotic. Then Covid-19 hit, and everyone had to adopt...
by mmtech | Oct 5, 2020 | Leadership, Neuroscience, Persuasion, Storytelling, Video
Give Up on Getting It “Right” and Be More Human I thought I’d already learned my lesson. My goal was to do a virtual training on practice development techniques for a law firm’s associates. I’d record that and have some proof that I know how to do online learning...
by Lynne Franklin Wordsmith | Sep 22, 2020 | Culture, Persuasion
Moving Beyond the Blame Game I was doing leadership communication coaching with a president—let’s call him Jim—who was the heir apparent at a large company. He had a love/hate relationship with the chairman—let’s call him Ted. Jim would spend a good portion of our...
by Lynne Franklin Wordsmith | Aug 26, 2020 | Persuasion
Stop Using These — Unless You WANT People to Tune You Out As an English major and a Listener (see who you are), spoken and written words have always been important to me. Yes: I’ve been accused of finding typos in menus at a restaurant (remember those?)...
