by Lynne Franklin Wordsmith | Nov 10, 2020 | Persuasion
Fewer Talking Points and More Attention Whether or not your political candidates were successful last week, most of us are at least relieved that the U.S. elections are over! We have been “talking point”ed to death! Politicians (and business leaders) often tell us...
by Lynne Franklin Wordsmith | Oct 7, 2020 | Persuasion
What to Do When You Can’t Be in “Touch” At the beginning of the year, I read that the Me Too Movement was causing some companies to ban handshakes. Knowing the neuroscience behind the ritual, I thought this was idiotic. Then Covid-19 hit, and everyone had to adopt...
by mmtech | Oct 5, 2020 | Leadership, Neuroscience, Persuasion, Storytelling, Video
Give Up on Getting It “Right” and Be More Human I thought I’d already learned my lesson. My goal was to do a virtual training on practice development techniques for a law firm’s associates. I’d record that and have some proof that I know how to do online learning...
by Lynne Franklin Wordsmith | Sep 22, 2020 | Culture, Persuasion
Moving Beyond the Blame Game I was doing leadership communication coaching with a president—let’s call him Jim—who was the heir apparent at a large company. He had a love/hate relationship with the chairman—let’s call him Ted. Jim would spend a good portion of our...
by Lynne Franklin Wordsmith | Aug 26, 2020 | Persuasion
Stop Using These — Unless You WANT People to Tune You Out As an English major and a Listener (see who you are), spoken and written words have always been important to me. Yes: I’ve been accused of finding typos in menus at a restaurant (remember those?)...
by Lynne Franklin Wordsmith | Feb 18, 2020 | Persuasion
Don’t “Show Up and Throw Up” and Hope for the Best My first big presentation was as a senior in high school. I had to give a two-hour talk on “utopianism.” Little did I know that this would span the continuum between what makes a terrible...
