by Lynne Franklin Wordsmith | Dec 6, 2022 | Leadership, Persuasion
Why They Don’t Work and What to Do Instead One of the most powerful words in any language is “imagine.” When you imagine something, two areas light up in the default mode network of your brain, which is activated when you’re not being asked to...
by Lynne Franklin Wordsmith | Mar 29, 2022 | Persuasion, Video
Take Five Minutes Before a Communication to Increase Your Success I think we’ve turned “persuasion” into a dirty word. We associate it with that mythical used car salesman. The person who tries to pressure you into doing what he/she/they want. By...
by Lynne Franklin Wordsmith | Jan 18, 2022 | Leadership, Persuasion
A Practical Approach to Emotional Intelligence Emotional intelligence (EI) has become important at work. Here are some quick statistics from an OfficeTeam survey: 95% of HR managers and 99% of workers believe it’s important to have a strong EI The top two benefits of...
by Lynne Franklin Wordsmith | Jan 11, 2022 | Persuasion, Video
Know When to Give Up on an Agenda to Meet a Goal Have you ever tried to force an outcome at a meeting? Had information you thought you needed to share? Worried that you wouldn’t make it through all of your agenda items? Me too. This experience makes us confront...
by Lynne Franklin Wordsmith | May 25, 2021 | Persuasion, Video
Avoid the 3 Common Mistakes Leaders Make that Encourage Readers to Hit “Delete” You can find lots of information on how to write better email subject lines and the embarrassing mistakes we can make (everyone has hit “reply all” it least once to...
by Lynne Franklin Wordsmith | Nov 10, 2020 | Persuasion
Fewer Talking Points and More Attention Whether or not your political candidates were successful last week, most of us are at least relieved that the U.S. elections are over! We have been “talking point”ed to death! Politicians (and business leaders) often tell us...
