by Franklin Wordsmith | Jan 14, 2013 | Persuasion
People look for reasons not to read your writing. When they see typos, grammatical errors and misspellings, they think you are sloppy, stupid or self-involved. Then they send the communication to the actual or virtual wastebasket — and the opportunity is lost....
by Franklin Wordsmith | Dec 18, 2012 | Persuasion
My First Rule of Communication: the Hydrant Theory All communications are like a hydrant and reviewers are like dogs — they have to whiz on it a bit to show you they’ve walked there. My first encounter with this theory came from starting the PR Department...
