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Video: Creating Snooze-Proof Company Messages

by Franklin Wordsmith | Mar 28, 2017 | Culture, Persuasion

It happens to us all.We spend a lot of time crafting that compelling message — to be delivered in person or in print — and it gets a ho-hum reaction.Our first instinct is to look around at other people or situations to blame. (It can’t be us, right?...

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