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Video: Why Your Decisions Aren't as Smart as You Think

by Lynne Franklin Wordsmith | Jan 21, 2020 | Neuroscience

How the Sunk Cost Fallacy Wastes Your Time, Money and Happiness This is another of those times when your brain is designed to shoot you in the foot. Let’s say you bought stock in a company. You were excited about its prospects. Then the price went down. And...

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