by Franklin Wordsmith | Mar 10, 2014 | Culture, Neuroscience
How many times have you thought, “If that client would just do what I tell him to, everything would be great!” Or “that employee.” Or “that business partner.” Or — let’s face it — “that family member.”...
by Franklin Wordsmith | Feb 10, 2014 | Storytelling
Here are the final three of the six types of stories that Annette Simmons shares in her book Whoever Tells the Best Story Wins. (Last month you saw the first three: conta.cc/1dmMSw9). Vision Stories Goal: To inspire hope Use: You stimulate action and raise morale by...
by Franklin Wordsmith | Jan 14, 2014 | Storytelling
Annette Simmons, in her book Whoever Tells the Best Story Wins, lays out six different types of stories. Here’s my digest of the first three — in a short story format. “Who I Am” Story Goal: You want to break down preconceived notions or...
by Franklin Wordsmith | Dec 4, 2013 | Storytelling
Why Stories Work Neuroscience shows our brains are wired for stories. Let’s say you’re telling me about running a race. You’re at the starting line. Even though you’ve stretched, your leg muscles feel a little tense. You’re also a little...
by Franklin Wordsmith | Nov 8, 2013 | Persuasion
The $64,000 Word Theory Many people choose longer, more complex words because they think it makes them look smarter. They don’t realize the result takes longer to read, can send people (unhappily) to the dictionary, and gives the message that the writer is more...
