by Lynne Franklin Wordsmith | Dec 10, 2021 | Neuroscience, Storytelling, Video
Tell Stories Designed to Excite the Brains of Your Listeners Our brains are meaning-making organs. We look for patterns. We fill in gaps to try to create an understandable narrative. And our favorite place to do this is through stories. With the holidays upon us, you...
by mmtech | Oct 5, 2020 | Leadership, Neuroscience, Persuasion, Storytelling, Video
Give Up on Getting It “Right” and Be More Human I thought I’d already learned my lesson. My goal was to do a virtual training on practice development techniques for a law firm’s associates. I’d record that and have some proof that I know how to do online learning...
by Lynne Franklin Wordsmith | Sep 29, 2020 | Storytelling
Give Up on Getting It “Right” and Be More Human I thought I’d already learned my lesson. My goal was to do a virtual training on practice development techniques for a law firm’s associates. I’d record that and have some proof that I know...
by Lynne Franklin Wordsmith | Dec 18, 2019 | Storytelling
Maybe you know that sinking feeling.It was 5:00 p.m. and dark. After sending me in conflicting directions, Google Maps stopped working. My phone screen read “Rerouting,” and then “No internet connection”—no matter where I turned.In the gloom, people were rushing all...
by Lynne Franklin Wordsmith | Apr 23, 2019 | Storytelling
When was the last time you admitted messing up at work? It turns out that sharing these kinds of stories helps people perceive you as a better leader.What We Want to Do to BlowhardsIt’s probably easy for you to remember the opposite situation: an executive who foisted...
by Lynne Franklin Wordsmith | Feb 13, 2019 | Storytelling
My college creative writing professor, author Dr. Jonis Agee, agreed with Aristotle.In Poetics, the Greek philosopher wrote, “A story that is whole has a beginning, middle and an end … It is necessary that a well-constructed tale does not begin or just end anywhere...
