by Franklin Wordsmith | May 12, 2015 | Persuasion
I could not have written this newsletter about our prior dog, Moe. We decided if he could say one thing, it would be, “Give me something!”As you can see from his picture, Ralph is pretty Zen for a wire fox terrier. That doesn’t mean he isn’t focused, as you’re...
by Franklin Wordsmith | Dec 8, 2014 | Persuasion
Here’s the truth. No one wants to read what you write. Everyone is time-starved. For many, the best moments in the day are when we see an email we don’t have to read and can hit “delete.” Because we’re time starved, we write something,...
by Franklin Wordsmith | Nov 19, 2014 | Persuasion
You have a million things to do at the office. You can’t give everything equal attention. So you select where you’re going to spend your mental energy. Too often — when it comes to thinking about what we want to say or write — we wing it. And...
by Franklin Wordsmith | Sep 7, 2014 | Persuasion
The “Long and Winding Roadster” This person doubles the amount of time any meeting requires. He loves to tell stories. They are usually about him, and may or may not have anything to do with the topic. He thinks his tales are incredibly entertaining....
by Franklin Wordsmith | Jul 8, 2014 | Persuasion
No one wakes up in the morning and says, “I want to see a PowerPoint presentation!” Think of the worst speeches you’ve ever been subjected to. When you finish rolling your eyes, make a commitment to yourself — and audiences as yet unseen...
by Franklin Wordsmith | Jun 10, 2014 | Persuasion
It’s just as legitimate for you to have a reason to participate in a Q&A as it is for the people asking questions. Make this a discussion rather than a quiz. Come prepared with the three key points you wish people to remember. And while you don’t want...
