by Franklin Wordsmith | Jan 9, 2018 | Neuroscience
We all believe we’re independent thinkers. Unfortunately, research shows that our brains are set up to follow the crowd — even when we know it’s going in the wrong direction (like a cliff)! The Principle of Social Proof states that the greater the...
by Franklin Wordsmith | Sep 27, 2017 | Neuroscience
When we were kids, my older brother Mark used to tease me. If an adult would compliment me on being able to remember things, he’d say, “Her memory is so good that she remembers things that never happened!”I’d always bristle at that insult. It turns out he probably was...
