We all believe we’re independent thinkers.

Unfortunately, research shows that our brains are set up to follow the crowd — even when we know it’s going in the wrong direction (like a cliff)!

The Principle of Social Proof states that the greater the number of people who believe an idea is correct, the more correct it must be.

It turns out that there’s just as much pressure to conform coming from within (our brains) as from our peers.

Watch this three-minute video on the pitfalls of social proof.

You’ll discover how the painting of a monkey with a pickle coming out of it’s head became social proof that haunted a company for years.

Want to be more of an influencer rather than a lemming at work? Let’s talk.