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Video: The Secret to Motivating People (Including You)

by Lynne Franklin Wordsmith | Jan 12, 2019 | Leadership

It’s all in your head — and theirs.Last week, we talked about why our brains hate goals. This week, here’s a powerful, easy-to-use idea on how to make goals and requests more irresistible to the part of our brain that decides to take...

Video: Buyer's Remorse — Not Just for Holiday Shoppers

by Lynne Franklin Wordsmith | Nov 28, 2017 | Neuroscience

We’ve all had people say “yes” to our ideas with excitement — and then get cold feet. They give us plenty of logical reasons for their change of heart. What’s really going on is a change in the system their brain is using to evaluate an...

Video: Using Body Language to Build Rapport

by Lynne Franklin Wordsmith | Nov 14, 2017 | Neuroscience

I was doing a podcast with Cody Gough at Curiosity.com yesterday, and body language came up.We talked about how when you hug people and they stiffen up, this makes everyone feel uncomfortable — and want to get away from each other as soon as possible.If...

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