by Franklin Wordsmith | Jan 12, 2019 | Leadership
It’s all in your head — and theirs.Last week, we talked about why our brains hate goals. This week, here’s a powerful, easy-to-use idea on how to make goals and requests more irresistible to the part of our brain that decides to take...
by Franklin Wordsmith | Nov 28, 2017 | Neuroscience
We’ve all had people say “yes” to our ideas with excitement — and then get cold feet. They give us plenty of logical reasons for their change of heart. What’s really going on is a change in the system their brain is using to evaluate an...
by Franklin Wordsmith | Nov 14, 2017 | Neuroscience
I was doing a podcast with Cody Gough at Curiosity.com yesterday, and body language came up.We talked about how when you hug people and they stiffen up, this makes everyone feel uncomfortable — and want to get away from each other as soon as possible.If...
