We’ve all had people say “yes” to our ideas with excitement — and then get cold feet. 

They give us plenty of logical reasons for their change of heart. 

What’s really going on is a change in the system their brain is using to evaluate an opportunity.

Here’s the Neuroscience

As soon as people agree with something we propose, their brains switch from an “approach system” to a “risk motivation system.”

They start looking for the terrible-horrible thing that will happen because they’ve made a decision. That sparks buyer’s remorse.

Watch this short video to learn three practical things you can do to prevent them from pulling the plug.