It’s all in your head — and theirs.

Last week, we talked about why our brains hate goals. This week, here’s a powerful, easy-to-use idea on how to make goals and requests more irresistible to the part of our brain that decides to take action.

It’s a simple shift: watch the language you use.

Instead of turning this into another “to do” for yourself and others, use words that speak to everyone’s identity and how each person likes to think of him- or herself.

This three-minute video shows you the neuroscience behind why it works, as well as offering some examples so you can start using it.

Frame your goals and requests in a way that speaks to how people like to see themselves. You’ll be surprised at the increased cooperation you get!

Want to know other brain tricks that will help you and your people stay focused on reaching your goals you? Let’s talk!