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Three Steps to Being More Persuasive

by Lynne Franklin Wordsmith | Mar 29, 2022 | Persuasion, Video

Take Five Minutes Before a Communication to Increase Your Success I think we’ve turned “persuasion” into a dirty word. We associate it with that mythical used car salesman. The person who tries to pressure you into doing what he/she/they want. By...

Want to Screw Up a Difficult Conversation? Do This!

by Lynne Franklin Wordsmith | Dec 16, 2019 | Culture, Persuasion

My friend’s eyes were wide with sadness and fear. She’d been avoiding a tough talk with her boyfriend, wasn’t sure where to begin, and asked me to role play with her.(Stick with this, business leaders, because we make the same mistakes in difficult conversations at...

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