by Lynne Franklin Wordsmith | May 3, 2022 | Neuroscience, Video
Why Where We Live Makes Us Think Negatively — and What We Can Do about It I call it “the swirl.” It starts with the moment when I have a negative thought about something I’ve said or done — or didn’t say or do. “I feel guilty...
by Lynne Franklin Wordsmith | Mar 29, 2022 | Persuasion, Video
Take Five Minutes Before a Communication to Increase Your Success I think we’ve turned “persuasion” into a dirty word. We associate it with that mythical used car salesman. The person who tries to pressure you into doing what he/she/they want. By...
by Lynne Franklin Wordsmith | Feb 23, 2022 | Neuroscience, Video
Listen to Your Body and Choose What You Call Your Feelings We’ve been taught that we’re at the mercy of our emotions. And that, as leaders, we need to take control of these and not be swayed by them. Otherwise, we’re just weak. Not so. It helps to...
by Lynne Franklin Wordsmith | Jan 11, 2022 | Persuasion, Video
Know When to Give Up on an Agenda to Meet a Goal Have you ever tried to force an outcome at a meeting? Had information you thought you needed to share? Worried that you wouldn’t make it through all of your agenda items? Me too. This experience makes us confront...
by Lynne Franklin Wordsmith | Dec 10, 2021 | Neuroscience, Storytelling, Video
Tell Stories Designed to Excite the Brains of Your Listeners Our brains are meaning-making organs. We look for patterns. We fill in gaps to try to create an understandable narrative. And our favorite place to do this is through stories. With the holidays upon us, you...
by Lynne Franklin Wordsmith | Nov 23, 2021 | Leadership, Video
Your People Know; Ensure You Do, too, and Make Better Choices Mrs. Van, the owner of Van’s Arts, Crafts, Hobbies, Ceramics and Picture Framing (boy: I hated it when the phone rang!) was one of my first bosses. We retail sales clerks at any of her three stores...
