by Franklin Wordsmith | Dec 6, 2022 | Leadership, Persuasion
Why They Don’t Work and What to Do Instead One of the most powerful words in any language is “imagine.” When you imagine something, two areas light up in the default mode network of your brain, which is activated when you’re not being asked to...
by Franklin Wordsmith | Jan 12, 2019 | Leadership
It’s all in your head — and theirs.Last week, we talked about why our brains hate goals. This week, here’s a powerful, easy-to-use idea on how to make goals and requests more irresistible to the part of our brain that decides to take...
by Franklin Wordsmith | Jan 2, 2019 | Leadership
New Year’s resolutions. Organizational goals.We all feel pressured to set them. Yet research indicates that 92% of us won’t achieve our goals. And we often abandon them before January ends.There’s a lot of speculation on why that happens. This...
