by Franklin Wordsmith | Dec 6, 2022 | Leadership, Persuasion
Why They Don’t Work and What to Do Instead One of the most powerful words in any language is “imagine.” When you imagine something, two areas light up in the default mode network of your brain, which is activated when you’re not being asked to...
by Franklin Wordsmith | May 29, 2018 | Culture, Persuasion
Here’s the biggest impediment to being more persuasive. It’s us saying, “I’ve done this before, so I’ll just wing it.”That’s usually followed by the brick wall we fly into.Maybe you’re going into a new business...
