Here’s the biggest impediment to being more persuasive. It’s us saying, “I’ve done this before, so I’ll just wing it.”

That’s usually followed by the brick wall we fly into.

Maybe you’re going into a new business presentation. Or trying to get your board to approve a new direction for your company. Or asking for additional authority to go with new responsibilities.

No matter how many times you’ve been here before, the best thing you can do is give yourself some focus before jumping in.

This short video gives you the details on two effective tactics.

One: get a clearer picture of the person or people you want to persuade by answering a few simple and powerful questions.

Two: clarify your goal for having the talk in the first place. This is an effective way to get your subconscious brain involved — so new ideas and words bubble up to help you.

Ready to go into your next meeting or presentation with more tools to lead people to “yes”? Let’s talk!