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Video: Three ideas to Improve Your Business Storytelling

by Lynne Franklin Wordsmith | Dec 10, 2021 | Neuroscience, Storytelling, Video

Tell Stories Designed to Excite the Brains of Your Listeners Our brains are meaning-making organs. We look for patterns. We fill in gaps to try to create an understandable narrative. And our favorite place to do this is through stories. With the holidays upon us, you...

Was Aristotle Wrong about Storytelling?

by Lynne Franklin Wordsmith | Feb 13, 2019 | Storytelling

My college creative writing professor, author Dr. Jonis Agee, agreed with Aristotle.In Poetics, the Greek philosopher wrote, “A story that is whole has a beginning, middle and an end … It is necessary that a well-constructed tale does not begin or just end anywhere...

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