Before opening my own communication practice, I took a job as an account executive at the world’s largest investor communications agency.

One day, my boss asked me out to lunch. This made me nervous, because I was still new and he hadn’t done this before.

At the restaurant, he said, “I suppose you know why I wanted to have lunch today.”

My palms started to sweat. “Not really,” I admitted.

“It’s time for your six-month review,” he answered.

Now my mouth got dry. “How am I doing?” I croaked.

“Fine,” he said, picking up a menu. “What do you want to have for lunch?”

As leaders, we sometimes ask what employees really want. (Well, not my last boss–who was more interested in a free lunch.) Especially the ones we really want to keep. Or the ones we know can do better than they are. 


In this short video, you’ll learn the five qualities that David Rock, director of the NeuroLeadership Institute, has discovered people’s brains value most when it comes to sticking with a job or organization. To remember these, he uses the acronym SCARF.

You’ll notice a parallel between these invitations to engagement and what’s lacking when people burn out (click here for a quick video on that).

Need to wrap your employees in a more engaging SCARF? Let’s talk.