As a child, I loved what happened when I asked, “Tell me a story.”

It turns out this fascination with stories goes back to our beginnings as human beings. 

Why should you care what effect stories have on people’s brains? Because this is the best way to slip past people’s resistance and deliver your ideas to a more open mind.

This two-minute video explains what makes storytelling so compelling to us. And how to beef up the ones you’re telling to make them more effective.

Want more information on the types of business stories you should be telling, and when? Check out these two posts: 

  1. Is There a POINT to This Story?
  2. Is Your Story WORTH Sticking To?

Ready to learn how YOU can use stories to become more persuasive? Let’s talk.