by Franklin Wordsmith | Apr 2, 2019 | Neuroscience
Bias is defined as a prejudice in favor of — or against — a thing, person or group.The tough thing about unconscious bias is that we don’t know we’re doing it. And it’s often counter to our conscious beliefs.This bias happens because our...
by Franklin Wordsmith | Mar 26, 2019 | Neuroscience
As a neuroscience nerd, I like to pour through research, find new information on how the brain works, and figure out practical ways to use it.This week’s tip comes from studies done by Northwestern University’s Feinberg School of Medicine.All these years, we thought...
by Franklin Wordsmith | Mar 12, 2019 | Neuroscience
Why can communication between men and women seem so difficult? A lot of this has to do with the differences in our brains. Here’s one example.Connection Versus FocusThe corpus collosum is a band of nerve fibers that connects your right and left brains. This is 25-40%...
by Franklin Wordsmith | Mar 7, 2019 | Leadership
Two weeks ago, I talked about the world’s best customer experience, delivered to me by a total stranger.This week’s story is about the most demeaning customer experience. The irony is that it happened with someone I’d worked closely with for over a...
by Franklin Wordsmith | Feb 27, 2019 | Persuasion
When I joined the Financial Relations Board, then the world’s largest investor relations agency, one of my jobs was going to new business meetings with the VP of sales: Bill.He would inundate the potential client with paper. For example, Bill would make a...
