by Franklin Wordsmith | Jun 10, 2015 | Neuroscience
Here’s the neuroscience (you knew it was coming!). When we tell stories, they bypass the skeptical part of people’s brains (their frontal cortex) and connect with their emotional brain (the limbic system). The good news is that this is where people make...
by Franklin Wordsmith | May 12, 2015 | Persuasion
I could not have written this newsletter about our prior dog, Moe. We decided if he could say one thing, it would be, “Give me something!”As you can see from his picture, Ralph is pretty Zen for a wire fox terrier. That doesn’t mean he isn’t focused, as you’re...
by Franklin Wordsmith | Apr 29, 2015 | Neuroscience
In high school, a teacher had us do two-hour in-class themes. We read a book in advance and had two hours to handwrite a long essay in response to a question she posed – using solid reasoning and quotes from the book. There was a pendulum schoolhouse clock in the...
by Franklin Wordsmith | Mar 26, 2015 | Neuroscience
Last month we talked about how a crisis can steal two-thirds of your brain. The best description I’ve found on how to get your brain back comes from Dr. Mark Goulston. He calls this the “Oh F#@& To OK” process. Here’s a user’s guide...
by Franklin Wordsmith | Feb 9, 2015 | Neuroscience
How many times have you ruefully said, “And then I lost my mind!” Maybe it was yet another thing on an overfull “to do list” at work. Or an exasperating exchange with a teenager. Or opening the garage door and seeing huge drifts of snow in the driveway...
