by Franklin Wordsmith | Oct 8, 2013 | Leadership
Maybe it’s the first time you’re standing in the doorway to a room of people you don’t know. You’re swallowing hard because there’s no saliva in your mouth. That’s because all of the moisture in your body has moved to your sweaty...
by Franklin Wordsmith | Sep 5, 2013 | Persuasion
If you fall in love with a turn of phrase you’ve created, you won’t want to change it — even when you should. You’ll make the words around it do backbends so you can keep it. Reviewers will be uncannily drawn to your phrase and try to change...
by Franklin Wordsmith | Aug 12, 2013 | Storytelling
Lean manufacturing cost-effectively produces the right number of products to fill orders — rather than making as many as a line can handle. Effective communication focuses on the other party and creates an interest in receiving information — rather than...
by Franklin Wordsmith | Jul 15, 2013 | Persuasion
Lesson #1: Look at People and Speak Clearly to Connect with Them. Not surprisingly, the teenage boys who were witnesses for the prosecution often looked down and mumbled. That made them harder to hear — and they often got angry when asked to repeat something....
by Franklin Wordsmith | Jun 20, 2013 | Persuasion
The Gruel Theory: When a number of people must review something, put more content in the first draft than you know will survive. People are more likely to remove information than add it. And if your first draft isn’t strong enough, by the time everyone is done,...
