by Franklin Wordsmith | Dec 5, 2017 | Persuasion
The first time I spoke on the topic, I asked the crowd, “What comes to mind when you think of the dark side of persuasion?” They shouted out. “Controlling.” “Manipulative.” “Tricking people into doing things they don’t want to do.” “Pushy.” I shared my definition of...
by Franklin Wordsmith | Nov 2, 2017 | Neuroscience
We’ve all heard the line that Albert Einstein used more of his brain than the rest of us, and that’s why he was smarter.We probably believed this (and were a little jealous).The truth is something different. It may surprise you to learn that, over an...
