by Franklin Wordsmith | Feb 27, 2019 | Persuasion
When I joined the Financial Relations Board, then the world’s largest investor relations agency, one of my jobs was going to new business meetings with the VP of sales: Bill.He would inundate the potential client with paper. For example, Bill would make a...
by Franklin Wordsmith | Oct 11, 2016 | Persuasion
Too many times we treat our websites like a bad relationship. “Something is better than nothing,” we say, and promise ourselves we’ll make them better later. Then we ignore them. And we’re shocked that they’re saying bad things about us behind our backs to everyone...
