by Franklin Wordsmith | Nov 10, 2020 | Persuasion
Fewer Talking Points and More Attention Whether or not your political candidates were successful last week, most of us are at least relieved that the U.S. elections are over! We have been “talking point”ed to death! Politicians (and business leaders) often tell us...
by Franklin Wordsmith | Jun 15, 2016 | Persuasion
I read Cold Calling Techniques that Really Work by Stephan Schiffman. Then I created a script to contact a potential client who had been referred to me. After taking a few deep breaths, I plunged in and dialed the number. Here’s what happened — and what I...
by Franklin Wordsmith | May 11, 2016 | Persuasion
In June, my communications practice will be 23 years old. I’m lucky, because most of my business comes from referrals.But there are occasions when I need to pick up the phone to call a prospect. Or talk to a current client who isn’t as happy as I wish he were. Or tell...
