by Lynne Franklin Wordsmith | Feb 27, 2020 | Leadership
How Our Brains Deal with Uncertainty I believe we all have an inner actuary. This is the part of our brains that evaluates risk: in things we’ve done before and in others we’ve never tried. Its job is to keep us safe. If the risk profile of what we’re considering is...
by Lynne Franklin Wordsmith | Jan 21, 2020 | Neuroscience
How the Sunk Cost Fallacy Wastes Your Time, Money and Happiness This is another of those times when your brain is designed to shoot you in the foot. Let’s say you bought stock in a company. You were excited about its prospects. Then the price went down. And...
