by Lynne Franklin Wordsmith | Dec 6, 2022 | Leadership, Persuasion
Why They Don’t Work and What to Do Instead One of the most powerful words in any language is “imagine.” When you imagine something, two areas light up in the default mode network of your brain, which is activated when you’re not being asked to...
by Lynne Franklin Wordsmith | Nov 26, 2019 | Neuroscience
Have you ever sat at your desk, felt “mentally dry,” and decided to push through this until you completed the task at hand? Me, too.Sometimes that need to cross things off your to do list can get stronger than your desire to come up with the best ideas.But...
by Lynne Franklin Wordsmith | Jan 25, 2019 | Culture, Persuasion
We all dream of inspiring and motivating the people around us — at work and at home. And sometimes we just need to inspire ourselves.Research, based on neuroscience, has revealed what you already knew: some words are more inspiring than others when we want...
by Lynne Franklin Wordsmith | Jan 12, 2019 | Leadership
It’s all in your head — and theirs.Last week, we talked about why our brains hate goals. This week, here’s a powerful, easy-to-use idea on how to make goals and requests more irresistible to the part of our brain that decides to take...
