We all dream of inspiring and motivating the people around us — at work and at home. And sometimes we just need to inspire ourselves.

Research, based on neuroscience, has revealed what you already knew: some words are more inspiring than others when we want people to take action.

This two-minute video digs into the word that tops the list, and one that Dr. Martin Luther King Jr. identified long before the rest of us.

Curious about the other words that made the cut? This blog from Learning Mind will take you through the top seven and why they’re so effective.

Need to use more language that inspires and motivates your people? Let’s talk!