by Franklin Wordsmith | Feb 4, 2020 | Neuroscience
What Is Amygdala Hijack and What Can You Do about It? I’m one of those “get crap done” kind of people. Show me a problem: I figure out the alternatives, usually find the best ones and make solid suggestions. There are times when none of this is...
by Franklin Wordsmith | Jan 21, 2020 | Neuroscience
How the Sunk Cost Fallacy Wastes Your Time, Money and Happiness This is another of those times when your brain is designed to shoot you in the foot. Let’s say you bought stock in a company. You were excited about its prospects. Then the price went down. And...
by Franklin Wordsmith | Aug 16, 2019 | Persuasion
I remember the first time someone told me I had RBF — which I’d love to reframe as “resting judgment face.”That day I was working as a “mic runner” at an event: getting a handheld mic to audience members so they could ask questions,...
by Franklin Wordsmith | Aug 1, 2019 | Leadership
Before opening my own communication practice, I took a job as an account executive at the world’s largest investor communications agency.One day, my boss asked me out to lunch. This made me nervous, because I was still new and he hadn’t done this before.At...
