by Franklin Wordsmith | Mar 29, 2022 | Persuasion, Video
Take Five Minutes Before a Communication to Increase Your Success I think we’ve turned “persuasion” into a dirty word. We associate it with that mythical used car salesman. The person who tries to pressure you into doing what he/she/they want. By...
by Franklin Wordsmith | Jan 20, 2021 | Leadership
Don’t Just Listen for Content It was the ultimate in honesty. I was on a Zoom meeting. We reached the point of discussing next steps. One participant said, “Excuse me, but could you repeat that? I wasn’t paying attention.” We all laughed in...
by Franklin Wordsmith | Sep 22, 2020 | Culture, Persuasion
Moving Beyond the Blame Game I was doing leadership communication coaching with a president—let’s call him Jim—who was the heir apparent at a large company. He had a love/hate relationship with the chairman—let’s call him Ted. Jim would spend a good portion of our...
by Franklin Wordsmith | Jul 28, 2020 | Leadership, Video
Here Are Their Top Three Strategies I began the year with a goal: interview between 50 and 100 leaders — from musicians to Instagram influencers to CEOs to social workers — and ask this deceptively simple question: What is your secret to building rapport...
by Franklin Wordsmith | Mar 10, 2020 | Neuroscience
Understanding Your People’s Brains Can Make You a More Engaging Leader Maybe this has happened to you. I was looking forward to hearing a presentation. Instead, it beat me up and stole my lunch. “The Emperor’s New Clothes” in Speech Form This was a fancy-shmancy...
