by Franklin Wordsmith | Jan 24, 2017 | Leadership
We have a saying at our house: “You can always tell a Franklin. But you can’t tell them much.”When we use words to obscure our meanings, it tells people more about us than our subject – and usually not what we’d like …You Can Always Tell a EuphemismOver the weekend,...
by Franklin Wordsmith | Dec 30, 2016 | Persuasion
I was working with a CEO on media and speaker training this month. He did two things that we all do—and need to stop, because they turn off the people we want to reach. “You only get one chance to make a first impression.”Research indicates people form an impression...
by Franklin Wordsmith | Dec 19, 2016 | Storytelling
As you can tell, I’m on a business storytelling binge lately. Here’s the next useful idea for you.Bless the people who do research and then share what they discover, so we can use it in a practical way!This week’s shout-out goes to Gustav Freytag, a German poet and...
by Franklin Wordsmith | Dec 15, 2016 | Storytelling
Are you ever frightened by the voices inside of your head? When it comes to telling stories, you can have a good reason to be!When I asked business people why they don’t use this great technique to build rapport, here is some of the head trash they shared.I...
by Franklin Wordsmith | Nov 9, 2016 | Neuroscience
Whether or not you’re happy about the results of the 2016 presidential election, it proves two important ideas in neuroscience.We Make Decisions with Our Emotional BrainsWe have three:• Survival brain – where we have three choices: fight, flight or freeze• Emotional...
