by Franklin Wordsmith | Jan 23, 2018 | Storytelling
A great group of business leaders and I had a blast at last week’s “Real Talk” workshop.While they mentioned many takeaways, here are two that resonated with most of them.(Wish you had been there? Come to the next one on February 23.)There are plenty...
by Franklin Wordsmith | Mar 28, 2017 | Culture, Persuasion
It happens to us all.We spend a lot of time crafting that compelling message — to be delivered in person or in print — and it gets a ho-hum reaction.Our first instinct is to look around at other people or situations to blame. (It can’t be us, right?...
by Franklin Wordsmith | Dec 15, 2016 | Storytelling
Are you ever frightened by the voices inside of your head? When it comes to telling stories, you can have a good reason to be!When I asked business people why they don’t use this great technique to build rapport, here is some of the head trash they shared.I...
by Franklin Wordsmith | Jun 15, 2016 | Persuasion
I read Cold Calling Techniques that Really Work by Stephan Schiffman. Then I created a script to contact a potential client who had been referred to me. After taking a few deep breaths, I plunged in and dialed the number. Here’s what happened — and what I...
by Franklin Wordsmith | May 11, 2016 | Persuasion
In June, my communications practice will be 23 years old. I’m lucky, because most of my business comes from referrals.But there are occasions when I need to pick up the phone to call a prospect. Or talk to a current client who isn’t as happy as I wish he were. Or tell...
