A great group of business leaders and I had a blast at last week’s “Real Talk” workshop.
While they mentioned many takeaways, here are two that resonated with most of them.
(Wish you had been there? Come to the next one on February 23.)
There are plenty of mistakes we make when telling stories. Fix just these two issues and you’ll see a dramatic improvement in the results of the tales you tell.
Watch this less than three-minute video.
You’ll discover 1) the difference between listing features and telling stories about benefits, and 2) the power of telling a story to achieve a goal you set.
Want to chat about telling business stories strategically to attract new business — and more business from current clients? Let’s talk.