The Terror of Answering "What Do YOU Do?"

They’re wrong when they say public speaking is the #1 fear of business people. I know it’s going to a networking event and hearing someone ask, “What do you do?”Oh the blather and drivel that comes out of our mouths! Here’s what to do about it.Of course you know what...

Story TELLING versus Story SELLING

Why Stories Work Neuroscience shows our brains are wired for stories.  Let’s say you’re telling me about running a race. You’re at the starting line. Even though you’ve stretched, your leg muscles feel a little tense. You’re also a little...