When preparing a program for the Healthcare Businesswomen’s Association on LinkedIn clinkers, I did a lot of research. What I discovered was more tactical than strategic. 

Let’s include some big thinking to avoid big mistakes!

The blessing and curse of the LinkedIn profile is that it offers us a template that’s easy to fill in. Stick our title here. Slap our responsibilities and accomplishments there.

How much more effective would this be if we actually knew why we were on LinkedIn and who we wanted to connect with?

Watch this two-minute video, and then spend a few minutes getting clarity. Your profile will pay you dividends.

Want to get a quick look at all 10 of the biggest LinkedIn mistakes I found? Click here.

Want to talk more about being persuasive online? Contact me.