We’re always looking for ways to speed up the process of building rapport: with clients, our team and coworkers.

This simple technique will help you do that! Watch this 2-minute video on how to accelerate the Know, Like and Trust Cycle.

Research shows:

  • When restaurant servers did this, it increased the chances that people would raise their tip by 3%, 7% or 23%.
  • When a man offering raffle ticket did this, he sold twice as many.

What did these people do? They understood the Rule of Reciprocation and used it to get people to say “yes” and take positive action.