by Franklin Wordsmith | Apr 18, 2017 | Leadership
I’m on the board of the local chapter of a professional association. For six months, I’ve been on the committee in charge of updating the website, watching the project languish. At a lunch with the chapter president, I said, “I’ll be happy to take the lead on this...
by Franklin Wordsmith | Apr 11, 2017 | Persuasion
Eye-opening experiences often come in the most mundane places. Here’s what I learned after getting an invitation to attend a National Speakers Association program on writing for speaker websites, and hit “delete.” This short video will teach you the...
by Franklin Wordsmith | Apr 4, 2017 | Communication Silos, Neuroscience
Once I worked at a company with a very reclusive president. He sparked my contribution to the corporate culture.I invented “Mort Zalk Day,” wherein Mort comes out of his office, sees his shadow, and we have six months more of budget cuts and layoffs. And if you see...
by Franklin Wordsmith | Mar 28, 2017 | Culture, Persuasion
It happens to us all.We spend a lot of time crafting that compelling message — to be delivered in person or in print — and it gets a ho-hum reaction.Our first instinct is to look around at other people or situations to blame. (It can’t be us, right?...
by Franklin Wordsmith | Mar 21, 2017 | Persuasion
It’s easy to blame the universe. Or bad luck. Or someone who doesn’t like you who’s standing in your way.But I’ve learned the genesis usually is with me, so I need to start there first. A friend (let’s call her Sally) explained that her supervisor’s boss seemed to be...
