by Franklin Wordsmith | Sep 15, 2016 | Culture, Persuasion
Maybe you’re like me. You’d rather do it yourself – in part, because you don’t want to ask for something and be turned down. Or owe someone something. Or a million and one other rationalizations for avoiding something that frightens you. But you’re also smart enough...
by Franklin Wordsmith | Aug 9, 2016 | Culture, Persuasion
I can think my case for why a client should change a speech to make it more interesting to his audience makes this a no-brainer. But sometimes he still won’t do it.Before we start mumbling about clients having all of the money and none of the sense, it’s time to look...
by Franklin Wordsmith | Jul 12, 2016 | Leadership
A friend told me a job search horror story. My initial reaction was “How dare they treat her that way!” Then I started thinking about how I can make similar choices that not only diminish others but me. So I realized it’s time to deal with my own awareness issues. My...
by Franklin Wordsmith | Jun 15, 2016 | Persuasion
I read Cold Calling Techniques that Really Work by Stephan Schiffman. Then I created a script to contact a potential client who had been referred to me. After taking a few deep breaths, I plunged in and dialed the number. Here’s what happened — and what I...
by Franklin Wordsmith | May 11, 2016 | Persuasion
In June, my communications practice will be 23 years old. I’m lucky, because most of my business comes from referrals.But there are occasions when I need to pick up the phone to call a prospect. Or talk to a current client who isn’t as happy as I wish he were. Or tell...
