by Franklin Wordsmith | Dec 12, 2017 | Persuasion
When preparing a program for the Healthcare Businesswomen’s Association on LinkedIn clinkers, I did a lot of research. What I discovered was more tactical than strategic. Let’s include some big thinking to avoid big mistakes!The blessing and curse of the...
by Franklin Wordsmith | Dec 5, 2017 | Persuasion
The first time I spoke on the topic, I asked the crowd, “What comes to mind when you think of the dark side of persuasion?” They shouted out. “Controlling.” “Manipulative.” “Tricking people into doing things they don’t want to do.” “Pushy.” I shared my definition of...
by Franklin Wordsmith | Nov 28, 2017 | Culture, Persuasion
Have you heard the old joke about how many psychiatrists it takes to change a lightbulb? One: but the lightbulb has to want to change.How many times have you felt you were dealing with dim bulb employees or colleagues? (It has to be their fault, right?)Let’s take some...
by Franklin Wordsmith | Aug 29, 2017 | Culture, Persuasion
We’re always looking for ways to speed up the process of building rapport: with clients, our team and coworkers.This simple technique will help you do that! Watch this 2-minute video on how to accelerate the Know, Like and Trust Cycle.Research shows:When...
by Franklin Wordsmith | Apr 26, 2017 | Culture, Persuasion
There’s been a big kerfuffle about United Airlines forcibly removing a passenger from a flight to Nashville.Before we get all superior about this, we need to take a closer look at what caused the incident — and realize we often do the same thing. How...
by Franklin Wordsmith | Apr 11, 2017 | Persuasion
Eye-opening experiences often come in the most mundane places. Here’s what I learned after getting an invitation to attend a National Speakers Association program on writing for speaker websites, and hit “delete.” This short video will teach you the...
