by Franklin Wordsmith | Dec 4, 2013 | Storytelling
Why Stories Work Neuroscience shows our brains are wired for stories. Let’s say you’re telling me about running a race. You’re at the starting line. Even though you’ve stretched, your leg muscles feel a little tense. You’re also a little...
by Franklin Wordsmith | Aug 12, 2013 | Storytelling
Lean manufacturing cost-effectively produces the right number of products to fill orders — rather than making as many as a line can handle. Effective communication focuses on the other party and creates an interest in receiving information — rather than...
