by Franklin Wordsmith | Sep 12, 2018 | Persuasion
I’m guilty.Spending the last week with my mother, who has Alzheimer’s, had me focused on what I’d already lost — and fearful about the slipping away that’s yet to come. There was plenty of self pity and some searching for sympathy.It...
by Franklin Wordsmith | May 11, 2016 | Persuasion
In June, my communications practice will be 23 years old. I’m lucky, because most of my business comes from referrals.But there are occasions when I need to pick up the phone to call a prospect. Or talk to a current client who isn’t as happy as I wish he were. Or tell...
