by Franklin Wordsmith | Apr 4, 2017 | Communication Silos, Neuroscience
Once I worked at a company with a very reclusive president. He sparked my contribution to the corporate culture.I invented “Mort Zalk Day,” wherein Mort comes out of his office, sees his shadow, and we have six months more of budget cuts and layoffs. And if you see...
by Franklin Wordsmith | Mar 28, 2017 | Culture, Persuasion
It happens to us all.We spend a lot of time crafting that compelling message — to be delivered in person or in print — and it gets a ho-hum reaction.Our first instinct is to look around at other people or situations to blame. (It can’t be us, right?...
