by Franklin Wordsmith | Jun 10, 2014 | Persuasion
It’s just as legitimate for you to have a reason to participate in a Q&A as it is for the people asking questions. Make this a discussion rather than a quiz. Come prepared with the three key points you wish people to remember. And while you don’t want...
by Franklin Wordsmith | May 1, 2014 | Leadership
I believe that if the spotlight is on us 24/7, eventually we’ll do something stupid. As business leaders, in a sense, we really are being watched: by our clients, our employees and those we report to — and maybe even investors and the media. While our...
by Franklin Wordsmith | Aug 12, 2013 | Storytelling
Lean manufacturing cost-effectively produces the right number of products to fill orders — rather than making as many as a line can handle. Effective communication focuses on the other party and creates an interest in receiving information — rather than...
by Franklin Wordsmith | May 20, 2013 | Leadership
Most communication can benefit from more thought and fewer words. We’ve all been subjected to them. The memos that go on forever. The 200-page self-help book that was really only one good magazine article. The presentation that takes 10 minutes to get to the...
by Franklin Wordsmith | Apr 16, 2013 | Persuasion
Keep a strong connection between your message and your audience. Envision an editor who has gotten yet another article pitch letter from someone who hasn’t read her magazine, standing with her hands on her hips and saying, “Frankly, honey — who...
