by Franklin Wordsmith | Sep 1, 2020 | Neuroscience
Your Memory IS Playing Tricks on You! When we were kids, my older brother Mark used to say, “You have a great memory. You remember things that never happened!” I used to bristle—and protest—over this. It turns out he was right. Our Flexible Memories It’s called “the...
by Franklin Wordsmith | Nov 4, 2019 | Persuasion
Working at a big investor communications agency, I gained a reputation as a person who could resuscitate troubled accounts. But there was one time I really failed.The CEO was looking for someone to rubberstamp his ideas. I tended to question him. This was due in part...
