by Lynne Franklin Wordsmith | Aug 9, 2016 | Culture, Persuasion
I can think my case for why a client should change a speech to make it more interesting to his audience makes this a no-brainer. But sometimes he still won’t do it.Before we start mumbling about clients having all of the money and none of the sense, it’s time to look...
by Lynne Franklin Wordsmith | Dec 8, 2015 | Neuroscience
Have you been shopping this holiday season? Maybe you saw the $150 price tag for a pair of jeans your teenager wants and thought, “That costs twice as much as I used to pay for my jeans at that age. No way I’m spending that much!” I don’t advocate buying high-priced...
by Lynne Franklin Wordsmith | Nov 17, 2015 | Leadership
A week ago, we had to let go of our dog Ralph.You may remember him from “Communication Lessons from My Dog Ralph” in May (http://www.yourwordsmith.com/what-can-my-dog-ralph-teach-you-about-communication).Since his sudden loss, I’ve been thinking about ways to become...
