by Franklin Wordsmith | Aug 29, 2017 | Culture, Persuasion
We’re always looking for ways to speed up the process of building rapport: with clients, our team and coworkers.This simple technique will help you do that! Watch this 2-minute video on how to accelerate the Know, Like and Trust Cycle.Research shows:When...
by Franklin Wordsmith | Aug 22, 2017 | Culture, Neuroscience
For years, I’ve laughed and noted, “Did, ‘Because I said so!’ ever work?” when spoken by our parents?It turns out, I was wrong!You’ll find plenty of research on the language of leadership. One stands above all others when you are making a request.Which one may...
by Franklin Wordsmith | Mar 28, 2017 | Culture, Persuasion
It happens to us all.We spend a lot of time crafting that compelling message — to be delivered in person or in print — and it gets a ho-hum reaction.Our first instinct is to look around at other people or situations to blame. (It can’t be us, right?...
by Franklin Wordsmith | Feb 26, 2017 | Leadership
After having a temper tantrum, my nearly three-year-old grandson Wyatt looked up and said, “I just had a fit!”I must admit: hearing about “authenticity” gives me one.It’s a trick of my brain. Say “authenticity” to me, and I hear “synergy.” Or “core competency.” Or...
by Franklin Wordsmith | Jan 24, 2017 | Leadership
We have a saying at our house: “You can always tell a Franklin. But you can’t tell them much.”When we use words to obscure our meanings, it tells people more about us than our subject – and usually not what we’d like …You Can Always Tell a EuphemismOver the weekend,...