by Franklin Wordsmith | Mar 28, 2017 | Culture, Persuasion
It happens to us all.We spend a lot of time crafting that compelling message — to be delivered in person or in print — and it gets a ho-hum reaction.Our first instinct is to look around at other people or situations to blame. (It can’t be us, right?...
by Franklin Wordsmith | Sep 15, 2016 | Culture, Persuasion
Maybe you’re like me. You’d rather do it yourself – in part, because you don’t want to ask for something and be turned down. Or owe someone something. Or a million and one other rationalizations for avoiding something that frightens you. But you’re also smart enough...
by Franklin Wordsmith | Mar 8, 2016 | Leadership
After giving a workshop on creating elevator pitches, I checked in with people as they left. One woman said, “This was really useful. Except this guy at our table wouldn’t stop talking. So some of us didn’t get the chance to practice.”I knew this guy. (We all do.) I’d...
by Franklin Wordsmith | Feb 10, 2016 | Leadership
Your brain — that powerful driver of your career success — has set you up for failure. Every time you create shiny goals and plans, they likely have some fundamental flaws that will soon tarnish. Here’s what you can do to make the results more useful and...
by Franklin Wordsmith | Jan 13, 2016 | Neuroscience
The next time someone tells you, “Don’t jump to conclusions!” just smile. You can’t help it – and neither can that person. You come home and walk into the kitchen. There’s a big bite out of the angel food cake on the table, surrounded by crumbs. Your dog usually meets...
