by Franklin Wordsmith | Jun 15, 2016 | Persuasion
I read Cold Calling Techniques that Really Work by Stephan Schiffman. Then I created a script to contact a potential client who had been referred to me. After taking a few deep breaths, I plunged in and dialed the number. Here’s what happened — and what I...
by Franklin Wordsmith | May 11, 2016 | Persuasion
In June, my communications practice will be 23 years old. I’m lucky, because most of my business comes from referrals.But there are occasions when I need to pick up the phone to call a prospect. Or talk to a current client who isn’t as happy as I wish he were. Or tell...
by Franklin Wordsmith | Dec 8, 2015 | Neuroscience
Have you been shopping this holiday season? Maybe you saw the $150 price tag for a pair of jeans your teenager wants and thought, “That costs twice as much as I used to pay for my jeans at that age. No way I’m spending that much!” I don’t advocate buying high-priced...
by Franklin Wordsmith | Apr 29, 2015 | Neuroscience
In high school, a teacher had us do two-hour in-class themes. We read a book in advance and had two hours to handwrite a long essay in response to a question she posed – using solid reasoning and quotes from the book. There was a pendulum schoolhouse clock in the...
by Franklin Wordsmith | Mar 26, 2015 | Neuroscience
Last month we talked about how a crisis can steal two-thirds of your brain. The best description I’ve found on how to get your brain back comes from Dr. Mark Goulston. He calls this the “Oh F#@& To OK” process. Here’s a user’s guide...
